|The Volunteer Leadership Update is published only to representatives of the elected and voluntary leadership of ASIS. Further dissemination of the information is allowed to support the needs of the group you represent.
Dear Volunteer Leaders:
I’m pleased to report the achievement of two key organizational milestones this past month. First, a January 18 joint ASIS and National Fire Protection Association (NFPA) active shooter stakeholder meeting brought more than 100 security, fire, and life safety experts together for a hands-on workshop to identify gaps and exchange knowledge related to active shooter events. The meeting notes, attendee list, and opening presentation are available online. Our two associations are committed to continuing this collaborative effort. Next steps will be announced in the weeks ahead.
January Leadership Meetings…
My deepest thanks to those who traveled to Virginia for our annual Leadership Meetings. While the blizzard caused many to shuffle their travel plans, we had a terrific turnout, and the energy and enthusiasm of attendees was truly inspiring. I know the Board stands with me when I say the meetings, especially the Wednesday afternoon strategy session, exceeded expectations.
And based on the post-meeting survey, the feeling was mutual. More than 85% of attendees rated both the strategy session and respective leadership meetings a 5 or 6 (out of 6). Survey comments reiterated the value and need to keep our foot on the gas. (For those unable to attend, background information and highlights of the day can be found on the ASIS website).
For the first time, all senior ASIS volunteer leadership joined the Board of Directors and senior ASIS staff for a hands-on strategy session to examine how the society can be more responsive to member and regional needs and better prepare for the future.
Specifically, attendees were asked:
1. Where would ASIS be in ten years, if current conditions and business strategies within ASIS remain unchanged?
2. If we could envision the ideal future for ASIS in 10 years, what would we want it to be?
The ensuing conversations and range of ideas illustrated the breadth of knowledge and diversity of perspective that are our society’s greatest strengths.
In the days ahead, Chairman of the Board Dave Tyson, CPP, and I will share the first outcome from this strategic planning process—draft ASIS purpose and promise statements. These guiding principles will embody not only who we are but also what we promise members, staff, and other stakeholders.
We will be asking for your feedback to ensure these messages reflect what we heard in the strategy session and in breakout leadership meetings.
In closing, I am confident that we are on the right track and, with your continued involvement, our society will be better than ever.
David C. Davis, CPP
2016 President, ASIS International
|Vice President, Susan Melnicove
The January Volunteer Leadership Conference was held for all ASIS volunteer groups during the week of January 18. A stakeholder meeting to launch a new standard around Active Shooter was held. This project is in conjunction with NFPA. The meeting was well attended and featured a group planning session that enabled the entire leadership to provide input into what will ultimately become a new strategic planning initiative for ASIS. There was much excitement and enthusiasm around this exercise and it appeared that everyone was pleased to participate. 2016 President Dave Davis, CPP delivered his inaugural speech to full and receptive house. He introduced new CEO Peter O’Neil, CAE who made a few comments and hopes to provide outstanding support for members and volunteer leadership. The Annual Meeting of the Membership was conducted which featured a report on 2014 financial status. All of the major volunteer leadership groups conducted individual meetings and in spite of the snow, several councils met in addition.
The certification department received 127 applications during the month of January 2016 (compared to 99 during the same period in 2015).
The goal of attaining a 70% recertification renewal rate has been surpassed for all programs (CPP 82%; PCI 77%; and PSP 82%).
Fourteen Spanish exam applications have been reviewed and approved.
Seven ACE Credit university transcripts have been approved (one was denied).
Certification and marketing staff continue to work with IT to enhance the online certification application. Aside from requested enhancements, the application re-launch was delayed to ensure that new registrant information can prepopulate and a spinner displays when resumes are uploaded to show that a file is being imported.
Conferences and Seminar:
As of the end of January, 114 paying delegates with a total of 237 participants are registered for Dubai. This represents 38 paying delegates ahead of last year. Sponsorships and exhibit sales are at 62% of target with significant interest in the pipeline.
The website is up and registration is open for London in April.
The second event in Shanghai is set for October 27-28. Larger space has been booked to accommodate additional attendance and exhibitors.
59% of the exhibit space in New York is sold which is 88 compared to 95 last year.
The Hosted Buyer event in July has five exhibitors compared to two last year.
79% of the available space in Orlando is sold; 1,550 booths compared to 1,612 last year. There have been 46 total cancelled booths due largely to consolidation and downsizing.
At the January Volunteer Leadership Meeting, Education Programs staff presented on the ASIS 2016 Seminar proposal process, classroom programming and communities. The online community platform was well-received. Eight additional private council communities will roll out in first quarter, 2016. At their meeting, the CVPs emphasized the need for outreach at both the Chapter level and globally and took steps to achieve this goal. Two webinars added to the slate of global (Middle East, Asia, Europe, Spanish language) and council-delivered 2016 webinars.
In 2015, 33 classroom programs were delivered to 1295 attendees with an average overall program rating of 5.39 on a 6-point scale. 91% of respondents say they would recommend the programs. Planning for the 2017 ASIS Education Calendar included a review of 2015 program trended attendance, evaluations, and net profit figures. New and revised programs for 2016 and 2017 have resulted. 2017 program dates and cities have been set and specific venues are being explored.
In 2015, 24 webinars were delivered to 12,318 connections. Webinar subscription sales stand at 1,365 to date. Subscriptions guarantee a minimum of 24 webinars in 2016. New this year is a $350 non-member yearly subscription.
The ASIS Online Certification Reviews are moving to myGPS as of March 30, 2016. Subscribers will be notified of the change and receive a two-month extension of their subscriptions. The contract for myGPS ends December 31, 2016. To prepare for this, the Education, IT and Finance departments are meeting to discuss options that include other learning management systems as well as alternative delivery methods.
The Call for Proposals for ASIS 2016 Seminar ended February 8, 2016. The proposal review committee meets March 15-16th to review the session ratings and schedule the sessions ASIS 2016 Seminar in Orlando.
James R. Comey, Director of the FBI, has been invited to accept the Person of the Year award at the annual luncheon of the NYC Expo & Exhibits. The recently signed MOU between ASIS and the FBI may encourage his confirmation of this honor.
Open Space “save the date” postcards have been mailed. Registrants can join the new ASIS online community to discuss the event.
Thirty council volunteer applications for the month of January were received.
Thirteen council-produced webinars scheduled thus far for 2016.
Transition Ad Hoc Council and ASIS Foundation established the Law Enforcement Certification Scholarship.
Standards & Guidelines:
The 1/19/16 ASIS/NFPA active shooter stakeholder meeting identified the need for a unified approach between public and private sector and enhance guidance and coordination relative to preventing, preparing for, responding to and recovering from active shooter events. The ASIS/NFPA joint initiative will continue with future WebEx meetings. Meeting notes from the 1/19/16 meeting are publicly available and a joint press release will be issued.
The Private Security Officer Selection and Training standards technical committee is reviewing the starting point draft. Comments are being compiled for working group review and consideration.
The technical committee has been formed for the Security and Resilience in Organizations and their Supply Chain standard. This is a revision and consolidation of the Organizational Resilience and Business Continuity Management ANSI Standards. The kick-off technical committee will be held 3/3/16.
ASIS, (ISC)2 and ISACA have signed a memorandum of understanding to launch a joint initiative to develop American National Standard(s) in the area of Security Awareness addressing physical, cyber and information security. The objective is to provide guidance to organizations and their supply chains to prepare for and minimize the likelihood of an undesirable event, as well as respond to and recover from a security incident. A press release is expected early February 2016.
|Vice President, Jim Evans
On 21 January during the week of the January Volunteer Leadership Meetings, ASIS International held the annual membership meeting. If you would like to read or view the speech given by ASIS President Dave Davis, CPP, please CLICK HERE. Thank you to all of our volunteer leaders who participating in the strategic planning session. Your service and dedication to the Society is highly valued and we look forward to another successful year in 2016.
The 2016 ASIS Chairman of the Board Dave Tyson, CPP announced during the Leadership Meeting luncheon on 21 January – Radek Havlis, CPP, SRVP Group 9 Europe as the 2015 SRVP of the Year, and Jeff Slotnick, CPP, PSP Regional VP 1B, as the 2015 RVP of the Year and Darren Nielsen, CPP, PCI, PSP as the 2015 Council Chairperson of the Year. Congratulations and thank you for your outstanding support and significant contributions to ASIS and the security profession.
The Regional Leadership Group held their annual meeting on 21 January. Joe Masciocco, SRVP Western Hemisphere commenced the RVP Group meeting on Thursday and we would like to thank the following presenters and guests for giving us their time: ASIS Chairman of the Board Dave Tyson, CPP, President-Elect Tom Langer, CPP, ASIS Past Presidents Michael Cummings, CPP and Bonnie Michelman, CPP, Senior Regional VP Bob Johnson, Awards Chair Jon Gann, Regional VP Ron Martin, CPP, Council Vice Chair Dave Bareno, CPP, Board members Godfried Hendriks, CPP, Jaime Owens, CPP and Darryl R. Branham, CPP.
Joe Masciocco, on behalf of the RVP Group, recognized the following regional leaders for their outstanding efforts in pursuit and achievement of newly chartered ASIS Chapters in 2015:
Southeast Georgia: SRVP Pat King / RVP Stan Parker, CPP
Puebla-Sureste, Mexico – SRVP Enrique Tapia, CPP / RVP Julieta Munoz
Bahamas – SRVP Enrique Tapia, CPP / RVP Joe Correa, CPP, PSP / ARVP Malcolm Reid, CPP
Bengaluru, India – SRVP, Anthony Lee, CPP / RVP Vivek Ahlawat, CPP
Awards Chair Jon Gann presented RVP, Region 3C Texas, Chuck Andrews, CPP and RVP, Region 5F Mark Gaudette, CPP with a certificate of appreciation for their commitment to the ASIS Awards Program for having the highest percentage of chapter awards submitted globally in 2015 by the chapters in their respective regions.
The month of February is the final grace period for individuals to renew their 2016 member dues. To renew online, please go to your MY ASIS and select the “My Transactions” tab and then the invoice to pay. Your membership invoice can be identified by the “member type” populated in the far right column. Select the invoice and “add to cart.” Please remind your colleagues to renew their membership by 29 February. As a reminder, all volunteer leaders and chapter officers must be a member in good standing in order to serve.
Congratulations to the following ASIS members who achieved Quarter Century Club status – 25 Consecutive years of Membership in January: Lyle Alexander, CPP (Trinidad and Tobago), Richard Ault, Jr. (National Capital), Michael Conway (Unassigned), Gary Hanzel (Chicago), William Platts, CPP (Detroit), Michael Russo (Indianapolis), Joseph Schollaert (Cleveland), James Stefanisin (Chicago), William Vaughn (New York City), and Ernest Wojciech, CPP (Maryland Suburban).
Congratulations to James Bomba, CPP, Jon Phillis, CPP, and Thomas Scott, CPP on achieving Life Member status in January.
Congratulations to the following Chapters celebrating anniversaries in January:
15th Anniversary: Panama #235, Port Harcourt, Nigeria #236, and Ozarks #237
20th Anniversary: West Australia #223
35th Anniversary: Illi-Ana #136, Mid-Hudson #137
40th Anniversary: Central West Virginia #086
55th Anniversary: Mid-Tennessee #052
Over 650 new members joined ASIS in January. The following are the top ten stats on Chapters as of 31 January.
2016 New Member Recruitment
1. United Kingdom #208 – 32
2. National Capital #011 – 24
3. Mexico City #217 – 23
4. North Texas #010 – 20
5. Greater Atlanta #049 – 19
6. San Francisco Bay Area #006 – 18
7. Montreal #196 – 17
8. Toronto #193 – 14
9. Puget Sound #051 – 11
10. Chicago #003 – 11
1. National Capital #011 – 1,383
2. New York City #004 – 1,267
3. San Francisco Bay Area #006 – 778
4. Boston #017 – 769
5. United Kingdom #208 – 698
6. Houston #012 – 685
7. Chicago #003 – 679
8. Greater Atlanta #049 – 653
9. Toronto #193 – 638
10. North Texas #010 – 633
Chapter Officer Handbook :
ASIS International is pleased to release the newly revised Chapter Officer Handbook for 2016. The handbook has been developed as a comprehensive reference guide that chapter officers will use to assist them in managing the regular operations of their chapter. The handbook covers a wide variety topics related to chapter management including chapter policies and procedures, strategic planning, reporting, programming, meeting and special event planning, and much more. Each section of the handbook is accompanied by links to additional information and resources available for chapter leaders on the ASIS Website. Copies of the handbook can be downloaded in PDF format from the Regions and Chapters Resources page of the ASIS Website.
|Vice President, Jim Evans
|Awards and Scholarships:
Applications are being accepted for the Webster University Charles H. “Sandy” Davidson IV Memorial Scholarship that provides two full-tuition scholarships for a Master’s degree in Business and Organizational Security Management. The program can be pursued online and/also at campuses worldwide. ASIS members have contributed to the design of the curricula and ensure that it is aligned with the certification domains of knowledge. The deadline for submissions is 29 April.
The Buenos Aires, Argentina chapter is the winner of the 2015 Roy Bordes Physical Security Award. The chapter’s strong meeting calendar and eloquent application merited selection by the trustees to receive a two-day, customized education program delivered by ASIS instructors. Jorge Creado, CPP will chair the event committee for a program in late October/early November. Nearby ASIS chapters and local security professionals will be invited to join an expected audience of 100.
Twenty ASIS chapters submitted applications for members for the 2016 Alan J. Cross Award. This year’s winners were offered their choice of certification review materials. The winners come from chapters all over the world and from chapters big and small. This popular offering was taken up in less than a day from eager learners.
We would like to thank the 258 individual donations received by the Foundation in January. The total amount given was $13,030 – about the same amount received last January.
The 2015 Lines of Hope fundraiser led by Kevin Doss, CPP, PSP raised $13,444 for rehabilitative services and care for patients at Walter Reed National Medical Center. Staff joined Kevin and member Dwayne Gulsby, CPP to present our donation and tour the facility. Dwayne’s reaction to the trip was – “This was my first year attending this unbelievable event as I had the honor to represent Securitas Security Services USA. To be able not only to see where our donations go but to hear the overwhelming stories of the impact we are having through the Lines of Hope program with our donations will live with me for my lifetime. We are making a difference!” We are proud to support this program and give 100% of the donations directly to critically needed services.
President Linda Florence, PhD, CPP, HQ staff and OSPA representatives met to preliminarily review plans to design a blended event that will take the place during the traditional Foundation Night held on Wednesday at the Seminar. ASIS and the Foundation are co-sponsors of the event, and the Foundation will lend its volunteer leader energies to launch the inaugural awards event, and urge its loyal audience to attend. Look for specific details on the event next month.
In 2016, the Foundation Board of Trustees welcomes a new trustee – Jaime P. Owens, CPP and we look forward to the energy and fresh perspective he will bring to the Foundation. The Board met for a full day during the volunteer leadership meetings held in January, and reviewed the Foundation strategic plan, plus decided to conduct a full review in 2016 of all Foundation activities including the scholarships and awards programs.
We want to thank Senior Regional VP Bob Johnson for his support for the Foundation as he gave a presentation during the January leadership meeting to the RVP Group on the value, services, and benefits of the Foundation for members and the profession.
|Vice President, Jack Lichtenstein
While Congress was mainly organizing in January, we attended the 2016 Kelley Drye and Warren Congressional Forum. Several key Members of Congress delivered remarks on their legislative agendas for 2016, the 2nd Session of the 114th Congress. With the Presidential campaign, elections for all 435 House seats, 33 Senate races, and the final year of President Obama’s administration, 2016 will embody a highly charged political atmosphere for legislative and policy decisions.
In many areas, the GOP-controlled House and Senate will still try to advance their agendas. Continued action on tax reform, energy, patent reform, trade, defense and healthcare should be anticipated. At the same time, the Obama Administration will want to preserve and enhance its legacy. Tensions between the Administration and the Republican-controlled Congress will continue as regulators push to finalize rule changes by the end of the year.
Prepared the 4th Quarter 2015 ASISPAC Newsletter and sent it to Marketing for distribution to ASIS Volunteer Leaders, PAC contributors and ASIS staff.
Prepared and submitted year-end lobbying reports LD-2 and LD-203.
Received from the FBI their amended copy of the Memorandum of Understanding (MOU) initially drafted in August, 2015 by ASIS and the Private Sector Office (PSO) of the FBI. The document has cleared the Office of the General Counsel and the Compliance Office of the FBI and is scheduled to be signed by the CEO of ASIS and the Director of the FBI PSO in the near future.
Attended meeting of the US Chamber of Commerce Cyber Leadership Council (CLC). The CLC is still a relatively new entity. While heavily involved in getting the Cybersecurity Information Sharing Act (CISA) passed and signed into law last December, the group is considering its future issues and agenda. Among these is the development of a policy on international cybersecurity norms and deterrence which can be introduced for global consideration and possible adoption.
This particular meeting featured two prominent speakers: Rep. Jim Himes (D-4-CT), Ranking Member, Subcommittee on the National Security Agency and Cybersecurity, Permanent Select Committee on Intelligence; and Andy Ozment, Director of the National Cybersecurity and Communications Integration Center, Office of Cybersecurity and Communications, US Department of Homeland Security (DHS).
Participated in weekly conference calls with the US Chamber Cyber Work Group (CWG) to discuss the latest developments with the National Institute of Standards and Technology (NIST) Cyber Framework. NIST has issued a Request for Information (RFI) from the private sector on how companies are implementing the Framework into their security profiles, and what revisions might be necessary. CWG members are collaborating on the submission of comments.
Had working lunch with a representative of the FBI Director’s Office regarding the “Going Dark” issue. Discussed events since our meeting with IT industry representatives at Columbia Law School in New York City in November, 2015. These events include a proposal by Rep. Michael McCaul (R-10-TX), Chairman of the House Committee on Homeland Security, which would create a federal commission on the issue. We are trying to determine how this commission will affect the work that the FBI, assisted by ASIS and others, is doing to engage the private sector in the search for solutions that will advance public safety.
Participated in the quarterly meeting of the ODNI’s Association Partners Group. The meeting included an overview of Financial Services Sector security, including descriptions of the Financial Services Sector Coordinating Council (FSSCC) and the Financial Services Information Sharing and Analysis Center ((FS-ISAC). It also featured a briefing by Tom Reif, General Counsel for the Office of the US Trade Representative (USTR), on the use of trade policy tools to combat theft of intellectual property by foreign governments.
Arranged and attended a panel discussion for Women in Government Affairs, held at Google’s Washington, DC offices, on various cybersecurity policy issues taking shape on Capitol Hill. Panelists included senior Hill staff: Michael Geffroy, General Counsel for the Senate Select Committee on Intelligence; Brett DeWitt, Staff Director for the House Homeland Security Committee’s Subcommittee on Cybersecurity, Infrastructure Protection and Security Technologies; and Diane Rinaldo, Professional Staff Member for the House Permanent Select Committee on Intelligence. The panelists provided insights into the recently passed CISA, as well as possibilities for encryption and data breach legislation in the year ahead.
Met with fellow members of the Women in Government Relations Homeland Security & Defense Task Force to discuss events for 2016. The Task Force expects to hold five or six major events this calendar year, beginning with an update on the cybersecurity information sharing legislation that become law in December.
Had working lunch with Rachel Briggs of Hostage US. Ms. Briggs, who was one of the founders of Hostage UK, is starting an American branch of that nonprofit organization which assists the families of hostages in dealing with government agencies and coping with the numerous difficulties of their situation.
Tom Langer, CPP of the ASIS Board of Directors and BAE Systems initially recommended that we meet with Ms. Briggs. Accompanying her to the lunch was Jim Snyder, ASIS member and former CSO of Conoco Phillips. Ms. Briggs and her organization are highly regarded by security officials of major corporations and others whose employees are subject to the threat of hostage-taking. ASIS will help Hostage US by advising them on building relations with Congress and official Washington. This, in turn, will further raise ASIS’s profile as an organization involved in important international security issues and programs.
Had working lunch with Dr. Ron Clark, Deputy Under Secretary, National Protection & Programs Division, US Department of Homeland Security (DHS), where he oversees the Office of Infrastructure Protection, the Office of Cyber and Infrastructure Analysis, the Office of Biometrics and Identity Management, and the Federal Protective Service, among other functions.
Discussed ASIS’s relationship to DHS-IP which, because of the importance of coordination between DHS’s Protective Security Advisors (PSAs) and ASIS members in the field, is one of our most important relationships. In light of ASIS’s new partnership with the FBI, our intent is to involve DHS-IP to the extent where PSAs, ASIS members and FBI agents can have informative and productive relationships at the local level across the entire country. We plan to get together with Secretary Clark monthly for exchange and updates of information.
|Vice President, Eileen Smith
Thanks to those members who responded to media inquiries during this timeframe: three young professionals—Ed Batchelor, PSP, Michael Brzozowski, CPP, PSP, and Elisa Mula—spoke withSecurityInfoWatch.com for an article about changes in the industry; Tom Langer, CPP, responded to Security Technology Executive about the industry outlook; and Peter O’Neil, CAE was interviewed by Security about his vision as ASIS’ new CEO. A couple other interviews with President Dave Davis, CPP, and Peter O’Neil, CAE are pending with other industry publications.
Online impressions for January from public relations activities were more than 150 million, 18% below the same month last year. The value of this coverage is more was $139,900. This amount is what it would have cost ASIS had we paid for the exposure.
Five press releases were distributed in January: ASIS Welcomes 2016 President, David C. Davis, CPP; ASIS 2016 Keynotes Reflect on the Past, Enlighten and Inspire our Future; 9-11 Author Headlines the 26th New York City Security Conference and Expo, April 27 to 28 at the Javits Center; ASIS International’s Three Board Certifications Meet Rigorous New Standards Set for U.S. Military and National Security Programs; and ASIS International and IE Business School Launch Certificate Program for Security Executives.
The renewal rate at the end of January was 57.5%, 2.8 percentage points higher than it was at the same time in 2014. This most likely is due to a touchpoint campaign that was instituted in 2015, whereby members are contacted three times during the year to ensure that they are being well-served. In addition, there is greater emphasis on member value, particularly if it can be monetized.
The three global conferences being held between February and April all have registration tracking ahead of last year: Middle East, up 22%; European, 36%; New York, 28%.
Exposure of the Foundation online has increased dramatically due to obtaining a grant from Google for $120,000 which can be used for Google AdWord buys. Not only have the number of visitors gone up 400%, but page-views have doubled. The grant also allows for ads to be placed on the Foundation site if they support Foundation-related offerings. Specifically, an ad for certification netted 275 new web visitors to ASIS certification/education programs.
The exhibitors’ section of the website has been redesigned and launched.
An Exhibitors Marketing Toolkit was developed and is online . This is new this year and is indicative of the additional support that ASIS is providing to exhibitors to increase their ROI.
ASIS’ LinkedIn group surpassed 88,500 members, while our videos were viewed 2,200 times. Top countries viewing our videos were: United States, Canada, Colombia, Philippines, and India.
Conversations on LinkedIn included tips for retaining unarmed security guards, parking lot security, ASIS and NFPA active shooter stakeholder meeting, physical security design: which book to buy, opportunities and challenges of public and private partnerships, why is the U.S. obsessed with guns, survey says majority of Americans support “smart” guns, how much risk is the US. critical infrastructure, tips to share with a new security guard, and IoT spotlight.
The top Internet browser used by ASIS purchasers is Internet Explorer, followed by Chrome.
Desktop is the way that the majority of users purchase from us. Specifically, a 75% share from PC visits results in 94% of sales. On the other hand, 25% of sessions on the site come from a mobile device, but only 6% of sales.
|Vice President, Michael Gips
|Security Management/SM Digital:
The January issue, with a folio of 76 pages, mailed to members. January feature stories included a cover story on the highly evolved leader by the staff senior editor. Five ASIS members—Richard McHale; Hamilton Mixon; Jeffrey Slotnick, CPP, PSP; James Francis, CPP; and Dennis Hathaway—contributed to an article exploring technology at ASIS 2015. Staff also wrote features on insider threats on military bases, project management, and the privacy of healthcare records.
The January SM Apple and Android versions of the app included all print content from the issue, plus supplemental material. Specifically, the supplemental material included book reviews in Cybersecurity and Legal Report.
Staff members also produced the January podcast. Editors of Security Management discussed their stories in the January issue, including the active shooter threat at U.S. military installations and what’s being done to address the problem. Another editor spoke about whether the cyber agreement between President Obama and Chinese leader Xi Jinping that is designed to prevent trade secret theft will actually stick. Another editor spoke about what it takes to be a highly evolved leader.
Editorial also worked with production to finish the pages for the February print issue. Editorial finalized work on the copy for the March issue and finished first drafts on material for April.
Advertising and Sales:
In January, both the 2015 Brand Report and Reader Profile Study were fielded. Results will arrive for the Brand Report mid-February and by early March for the Reader Profile Study. These studies provide an up-to-date snapshot of readers’ needs, behaviors, and profile, which assists in better serving them.
Security Management’s January issue fell short by 7.68 pages against goal. SM market share decreased less than 10 percent compared to the same time period last year. With large companies merging, consolidating, and cutting marketing budgets, ad sales reps are creating new packages to increase pages in future months with the hopes of meeting Q1 goal.
January will constitute the third month in the past year that SM has added more than 100 Twitter followers (108). This is the second highest monthly growth since data began to be collected in August 2013. This is also 58.8 percent higher than the average since August 2013. Over the past 12 months, the Twitter account has averaged a monthly growth of 89 followers—up 50.8 percent in average monthly growth over the same time frame one year prior (59).
At the end of January, Security Management’s Twitter account had more than 3,300 followers, a number that continues to increase steadily. The account has issued more than 8,500 tweets. The magazine’s Facebook account also regularly posts breaking news or information about articles online or in the print magazine. At the end of December it had attained more 1,000 “likes.”
In January, a redesigned version of Security Management Daily rolled out. It more closely matches the design of the magazine and other SM products. The e-newsletter continues delivering daily security news stories from over 6,000 media sources, and updates from significant security stories. Security Management Daily is received every day by over 30,000 ASIS members, and Security Management Weekly is received every Friday by over 70,000 ASIS members and prospects.
The January/February issue of Dynamics was posted to the ASIS Web site. The cover story announces the hiring of Peter J. O’Neil, CAE as the new CEO of ASIS. It also includes a book review of the ASIS Security Book of the Year, Soft Target Hardening: Protecting People from Attack, by Jennifer Hesterman, as well as reviews of books by Lawrence Fennelly, Marianna Perry, CPP, Jeffrey D. Zwirn, and Michael S. D’Angelo, CPP.
Art staff continue to work on a redesign of Dynamics so that it better fits the look and feel of the SM family of publications and products.
In January, SM continued its initiative to publish more Spanish language articles. In a column called Le Toca A Usted (Your Turn), both Spanish-language-original articles and translations from English are being featured on SM Online.
Publishing cataloged its inventory in storage both in-house and at ABDI (third-party storage) to eliminate overhead. This act saved cost for storage, and at the same time led to repurposing of former merchandising for ad sales.
|Vice President, Peter Piazza
|CSO Roundtable Membership:
There were six new CSO Roundtable members in January:
Chief Security Officer, Telecom Italia
Layne Mark Hesse
Security Manager APAC & Global Programs & Systems, Jacobs Engineering
Regional Security Manager Middle East Region, Jacobs Engineering
Guy J. Pilon
Chief Security Officer, Royal Canadian Mint
Matthew D. Hollandsworth, CPP
Director, Corporate Security, American Systems
Matthew I. Spiller
Head Group Protective Security, UBS AG
At the end of January there were 371 Roundtable members. Nearly thirty members deemed no longer eligible to maintain their membership in the Roundtable were dropped from our rolls in January. 260 members had renewed by the end of January.
Some 945 members, prospects, and VIPs received the CSO newsletter, including more than 560 prospective members.
Michael Maloof, CPP, VP of Global Physical Security at Oracle, took over as President of the CSO Roundtable Advisory Council on 1 January. Steve Braden, CPP, Vice President/Corporate Security Services, CapitalOne, took on the Vice President position. Steve will oversee a full governance review of the Roundtable in the beginning of 2016. The Advisory Council held a meeting at the ASIS Leadership Meetings.
CSO Roundtable tracks at the 2016 Dubai and London events continue to be under development. The 9th Annual Summit agenda was released, and there were 34 registrants by the end of January. Staff discussed the possibility of partnering on an overseas event with the State Department’s Overseas Security Advisory Council (OSAC).
A joint Webinar, 2016 Security Outlook, was held with International SOS, moderated by the ASIS Vice President of Strategic Operations. There were hundreds of attendees in the Webinar.
Staff continued discussions with Thomson Reuters on holding a second CSO Conversation event in DC or San Francisco in 2016.
CSO Roundtable Web Site:
Staff worked with Marketing to add a promotional video to the Roundtable Web site; created a dedicated page for the Wharton/ASIS Program for Security Executives and one for the IE/ASIS Program (Effective Management for Security Professionals); and a page for an upcoming Webinar on Using Social Media to Assess Terrorism Threats.
Staff began research into a members-only app that would allow for direct communication between members. Several Advisory Council members agreed to beta test some apps so staff could assess the real needs and uses of an app.
The number of sessions on the CSO Roundtable Web site increased from 1,203 in December to 1,463 in January. The number of users increased from 771 to 862. Pageviews rose from 4,197 to 4,964. The average session duration decreased from 00:02:59 in December to 00:02:30.
The following elected and voluntary leaders have access to this information: Board of Directors, Professional Certification Board, Foundation Board of Trustees, Senior Regional Vice Presidents, Regional Vice Presidents, Assistant Regional Vice Presidents, Council Vice Presidents, Council Chairmen, Council Vice Chairmen, Council Members, Awards Committee Members, Chapter Officers, Past Presidents, CSO Roundtable Advisory Board Members, Commission on Standards & Guidelines Members, and Regional Advisory Council Members.